Visual content, its simple concept is to communicate or compliments the valuable information in a visual way. It is more successful than any other form of communication since humans have been using visuals to communicate for thousands of years. In fact, 90 percent of information transmitted to the brain is visual. This is a way of trying to reach out to your readers, followers, and clients, etc. Seventy-four percent of social media marketers use visual assets in their social media marketing, ahead of blogs (68 percent) and videos (60 percent).
But creating an effective design for your social media posts and infographics to e-books and flyers, you must be full of with the right tools. This blog post uncovers seven free tools that make it as easy as possible for non-designers to create eye-catching visuals. So let’s start naming these tools!
Coolors is the easiest tool out there when it comes to color schemes. You must set your color palette if you are starting a design or branding project from scratch. It might be hard to find and pick colors that work well together without a designer eye. One way to start is to think how you can convey your brand’s personality to what color it fits; a strong color palette is a key element of brand recognition. With Coolors, you simply press the spacebar to generate endless options of colors that complement each other. This is a fun way to get the desired combo you like. If all set, just copy the hex color codes and paste them in your other design tools to maintain those exact colors.
Now that you have your color pallette, you will need a font set. Your font choice should mirror your brand’s personality. You only need two to three fonts to avoid your audience to be distracted of what your message conveys. Type Genius might be the most straightforward to help you out. This tool allows you to find the perfect font set by putting together font combos for your design. All you do is pick a font and the tool will show you a beautiful pairing, along with an example of the combo in action.
After having a perfect color palette and fonts you must consider adding a consistent look and feel to your photos. So, the next step is to find images! While there are many stock photography websites out there, Pexels will help you out. It offers a great selection of high-quality free images. Just type in the subject you are looking for and it will generate search results with free content that you can download.
Pickmoney is a great tool to edit your images for free. If you have original pictures (maybe you are an iPhone photographer or an experienced DSLR camera user) you can use these tools to do basic edits – like brightness, contrast, sharpening etc. You can also get creative with borders, filters, and stickers. Unlike Photoshop, Picmonkey is actually very intuitive and easy to use. They also offer a paid version that gives you access to more editing features.
Canva is the tool for creating the perfect layout. It allows you to design social media graphics, marketing materials, e-books, magazines, books, flyers, etc. They provide beautiful templates that can be customized to your brand. Many of their templates are free!
Snapseed is there to help you edit pictures on the go for managing Instagram account or Facebook page for your business. This app allows you to complete more advanced actions like changing the perspective, adjusting only certain sections of your pictures, and editing out distractions or blemishes. You don’t need to transfer pictures from your phone to your computer and back; you can just upload it to the right social media account. Best of all, it’s completely free!
Visme was created to allow anyone with or without design knowledge to translate their ideas into engaging visual, like infographics, presentations, and reports. You can create interactive and animated infographics! If you are struggling to create any of this visual content from scratch, they also have many templates available to give you a jumpstart.
